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Stretch Leadership
and Management

1-2 December, 2016

Building Effective, Adaptable, Resilient and Purposeful

In the past years we touched three main topics of innovative leadership - teams, individuals, and organizations. This year we will focus on great teams again. We would like to cover topics such as:

- How to build and maintain high performing teams, who outlearn the competition
- How to be successful in a geographically distributed diverse environment
- What methods can lead to extreme ownership and unbeatable productivity
- What we can utilize from the latest big data and neuroscience research
- What we can learn from teams in sports and non-governmental organizations
- How to improve the quality of collaboration - “from ego system to eco system”

Come to learn from the best and STRETCH yourself!


Jurgen Appelo
Happy Melly

About Jurgen
Peter Hawkins
Renewal Associates

About Peter
Carmen Simon
Rexi Media

The Neuroscience of Decision Making

Regardless of your job title, impacting people’s decisions is a vital component of staying in business. When you get others to do what you want (e.g., listen to your content, like you, share your ideas with others, buy your product, hire you, or promote you), you evolve. But how do you influence others’ decisions? Using neuroscience, this session provides a unique approach to decision-making. To get people to do what you want, you have to help them remember what you want. Influencing other people’s memory is the single, most important ingredient to decision-making and business success. Join this evidence-based session to discover how the brain decides, and learn how to stay on people’s minds long enough so they decide in your favor.

About Carmen
Jeff Gothelf

About Jeff
Sebastiano Armeli

About Sebastiano
Kate Beecroft

About Kate
Mark McKergow
Host Leadership

Leading as a host, not a hero

How to build engagement and responsiveness using a new (yet ancient) leadership metaphor
When we think about leading teams, it’s easy to look too hard at the leader as an individual. What matters more is the relationship between the leader and the team. Mark McKergow will speak about the new yet ancient metaphor of leading as a host, not a hero (or indeed a servant). Building on thousands of years of host-guest relationships, Mark will share his research into how great hosts can lead, and how leaders can learn to host. Thinking of the team as your guests is a rapid and effective first step towards engagement and progress.

About Mark
Heiko Fischer
Resourceful Humans

About Heiko
Rona Steinrücken & Ola Sundin

Accelerated Assimilation

Meet Alice. Tomorrow is her first day on the new job. Today she is terribly anxious to fit in, and at the same time really excited to get started. She really wants to prove herself, and become a productive member of the team. A million thoughts are running through her mind: Should she bring her own lunch or will they go out to eat? What will happen during the first day? What will people think of her?

Find out about how Bob the Buddy, Martha the Manager and Carol the Coach accelerate Alice's quest towards becoming a valuable member of the team. Learn how to transform a complete stranger into a productive team member.

About Rona & Ola
Tamás Müller

Learn to earn // Learn the company to the top of the game.

Playing in the advertising field is difficult, the competition is fierce. Especially with digital roots, where knowledge gets obsolete day by day. But Mito got to the top of the game from a 3 people digital agency in 2008 evolving into a 160 people ad agency superseding all of our independent and most of our network agency competitors.

We believe that the key to this success in our field is having the greatest team ever. And we guess not just in our field. What makes a team dedicated and extraordinary?


Knowledge in our field of expertise that makes us the most professional ad agency and knowledge about each other that truly makes us friends, not just colleagues.

Let us show you some tips, tricks and tools how we ensure continuous learning on different levels within the team:
Mito Academy, Intro, UXversity, Mito Studio, Mito Labs, 4-hour playtime, Tabletop Thursdays, thematic Mito Breakfasts, Mr. Mito election, Mito Band, Mito Pickled Cucumber competition, Mito Cards, and even more serious and fun stuff.

About Tamás


Jeff Gothelf
Sense & Respond: How to Build & Lead Successful Lean Practices in High Growth Companies
with Jeff Gothelf

This hands-on class focuses on managing teams and their activities in an effort to build and scale successful lean practices. We will work together as a group to identify what an ideal process looks like, what gets in the way of implementing it and design explicit tactics to overcome these obstacles. We’ll combine the ideas behind Lean Startup, Agile, Lean UX and modern management to create specific frameworks you can bring back to the office. It’s also a great opportunity to connect with, share experiences with, and learn from peers–leaders who are in a similar position as you.

This is the class for you if:

  • You’re managing multiple product teams and want to get better at coordinating their activities.
  • You’re a senior practitioner or team leader who has run at least one lean experiment, and you’re trying to get better at running experiments.
  • You’re currently working on an agile team, but it feels strangely “waterfall-ish.” You’d like to move to a more continuous and iterative feedback-based process.
  • You have product discovery activities and product delivery activities, but they’re not as well-integrated as you’d like.
  • You want to build your capability to lead the change on your team and at your company

What you’ll learn:
  • How to align your teams’ efforts to larger strategy and to the needs of your business
  • How to frame your teams’ work in a way that encourages exploration and innovation
  • How to structure your projects around risk and learning
  • How to ensure that risk and learning are considered in every iteration
  • How to build consistent product discovery practices into your product delivery cadences

When 30th November 2016

Workshop tickets



Budapest is closer than you think

only a short flight away

Conference venue

Uránia Film Theather See it on a map

Uránia Film Theather is located in the centre of Budapest. It was built in the 1880s as a music and dance hall. The building is a combination of Eastern Moorish and Venetian Gothic styles. It was first used as a movie theatre in 1899, when the Uránia Scientific Society hosted a presentation here, illustrated with moving pictures. The name Uránia has been used ever since.

Uránia is not only a beautiful building but an important landmark too - this is where the first independent Hungarian feature film was shot in 1901, and where the first film screening was held after World War II. Today, Uránia is a showcase for Hungarian film, hosting several film festivals and cultural events.

Need an accommodation?




Stretch is a non-profit conference. We are looking for sponsors who want to help us make this conference happen.
Take a look at our sponsor packages and contact us at


Stretch Conference is organized by

Bernadett Otterbein
Bernadett Otterbein
Event organizer, Ustream
Medea Baccifava
Medea Baccifava
Event organizer, Prezi
Bálint Köves
Bálint Köves
Program committee, chief organizer, Ericsson
Gergely Hodicska
Gergely Hodicska
Program committee, Ustream
Attila Balogi
Attila Balogi
Event organizer, Prezi
László Csereklei
László Csereklei
Program committee, event organizer, Ericsson
Kinga Fekete
Kinga Fekete
Program committee, event organizer, Prezi
Gizella Érsek
Gizella Érsek
Program committee, event organizer, Ericsson

Contact us if you have a question at

Code of Conduct

TL;DR: Be excellent with each other

All attendees, speakers, sponsors and volunteers at our conference are required to agree with the following code of conduct. Organizers will enforce this code throughout the event. We are expecting cooperation from all participants to help ensuring a safe environment for everybody.

The Quick Version

Our conference is dedicated to providing a harassment-free conference experience for everyone, regardless of gender, age, sexual orientation, disability, physical appearance, body size, race, religion (or lack thereof), color, national origin or genetic information. We do not tolerate harassment of conference participants in any form. Sexual language and imagery is not appropriate for any conference venue, including talks, workshops, parties, Twitter and other online media. Conference participants violating these rules may be sanctioned or expelled from the conference without a refund at the discretion of the conference organizers.

The Less Quick Version

Harassment includes offensive verbal comments related to gender, age, sexual orientation, disability, physical appearance, body size, race, religion, color, national origin, genetic information, sexual images in public spaces, deliberate intimidation, stalking, following, harassing photography or recording, sustained disruption of talks or other events, inappropriate physical contact, and unwelcome sexual attention.

Participants asked to stop any harassing behavior are expected to comply immediately.

Sponsors are also subject to the anti-harassment policy. In particular, sponsors should not use sexualised images, activities, or other material. Booth staff (including volunteers) should not use sexualised clothing/uniforms/costumes, or otherwise create a sexualised environment.

If a participant engages in harassing behavior, the conference organizers may take any action they deem appropriate, including warning the offender or expulsion from the conference with no refund.

If you are being harassed, notice that someone else is being harassed, or have any other concerns, please contact a member of conference staff immediately. Conference staff can be identified as they'll be wearing branded t-shirts.

Conference staff will be happy to help participants contact hotel/venue security or local law enforcement, provide escorts, or otherwise assist those experiencing harassment to feel safe for the duration of the conference. We value your attendance.

We expect participants to follow these rules at conference and workshop venues and conference-related social events.