Linda Rising

Linda Rising

Independent consultant

Linda Rising has a Ph.D. from Arizona State University in the field of object-based design metrics and a background that includes university teaching and industry work in telecommunications, avionics, and strategic weapons systems. An internationally known presenter on topics related to patterns, retrospectives, agile development approaches, and the change process, Linda is the author of numerous articles and five books. She was honored by the World Agility Forum in 2020 with their Lifetime Achievement Award.

Talk: Incentives: why or why not?

It’s surprising how little of the research around incentives has made it into practice. There’s widespread belief that the debate is about carrots vs. sticks or if it’s carrots or sticks, what kind of carrots or sticks. It’s also surprising how the understanding of this fundamental topic eludes many well-respected, experienced practitioners and coaches. There’s considerable research that suggests what incentives work (and don't work) for individuals and teams. Linda will bring in the latest from cognitive neuroscience and help those of us who care about development teams to learn what works best.